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October 13, 2026 · 5 min read

Custom Wheel & Aftermarket Statistics 2026 (US)

2026 statistics on the US custom wheel and automotive aftermarket: market size, wheel and tire spending, pickups, SUVs and who buys. Every number sourced.

Last updated: October 13, 2026 · By the RimFit team · Every number links to the organisation that published it.

How much Americans spend on wheels, tires and other upgrades, which vehicles get them, and who buys. These are the 2026 numbers, each one taken from the organisation that published it.

US wheel and aftermarket in 4 numbers: $52.92 billion spent on accessories and parts in 2025, $6.8 billion wheels and tires aftermarket, 30% of sales for pickups, 1 in 4 owners bought upgrades.
The US wheel and accessory market in four numbers. Free to reuse with a link to this page.

Key takeaways

How big is the custom wheel market?

The US wheels and tires aftermarket is a $6.8 billion market, and $12.6 billion with suspension.

Bar showing the $52.92 billion accessory market: wheels and tires $6.8 billion, suspension $5.8 billion more for $12.6 billion together, and everything else.
Wheels and tires as part of the accessory market. Free to reuse with a link to this page.
  • Wheels and tires: $6.8 billion. Wheels, tires and suspension: $12.6 billion. (SEMA News, 2026)
  • Wheels and tires are about 13% of the $52.92 billion accessory market. (RimFit calculation from SEMA News, 2026)
  • Suspension products such as lift kits: over $3 billion. (SEMA Market Research, Jun 2026)
  • Oversized tires for pickups and SUVs: over $2 billion. (SEMA Market Research, Jun 2026)

How big is the automotive accessory market?

Americans spent $52.92 billion on accessories and performance parts in 2025, up from $52.65 billion in 2024.

Which vehicles get the most upgrades?

Pickups lead, with 30% of all accessory and performance sales.

Bar chart: 2025 accessory spending by vehicle type. Pickups more than $15 billion, crossovers more than $8 billion, SUVs more than $7 billion.
Accessory spending by vehicle type, 2025. Free to reuse with a link to this page.

Who buys aftermarket parts?

About 1 in 4 vehicle owners bought accessory or performance products in 2025, and most buyers are under 40.

How big is the whole auto aftermarket?

The total US auto aftermarket is forecast at $599.7 billion in 2026, growing 5.4%.

What trends affect wheel sales?

Most new vehicles are now trucks and crossovers, and new pickups cost more than ever to buy.

Methodology and sources

We only use numbers from the organisation that produced them: government agencies, industry associations and company research. We opened every source page and checked the number on it before publishing. Lines marked “RimFit calculation” are simple math on the cited numbers so anyone can check them. We review this page every quarter and update the numbers when new reports come out.

How to cite this page

RimFit. “Custom Wheel & Aftermarket Statistics 2026.” Updated October 13, 2026. https://rimfit.app/blog/wheel-aftermarket-statistics

Frequently asked questions

How big is the US wheel aftermarket?

SEMA puts the US wheels and tires aftermarket at $6.8 billion, and $12.6 billion including suspension.

How much do Americans spend modifying their vehicles?

$52.92 billion on accessories and performance parts in 2025, according to SEMA.

What share of the aftermarket is pickups?

Pickups are 30% of accessory and performance sales (over $15 billion), and pickups plus SUVs are 43% (SEMA, 2025 data).

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